Trademarking Racism: Pseudo-Indian Symbols and the Business of Professional Sports

In The Absolutely True Diary of a Part-Time Indian, a novel by the Spokane author Sherman Alexie, a basketball player at an all-White high school is the persistent target of racist slurs. “Chief” and “Tonto,” he is called, “Squaw boy” and “Redskin.” He also experiences the indignity of sharing the court with a caricature of […]